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17Dec
,
,
1

Maldives Consecutively Secures the second time World’s Leading Destination Awards.

It was a victorious night for Maldives as the country once again secured the World’s Leading Destination title and other accolades at World Travel Awards 2021. The announcement was made at the World Travel Awards 2021 ceremony held virtually on 16th December 2021.

Maldives has also won 4 awards in the Indian Ocean category at World Travel Awards, attesting to this. These categories are Indian Ocean’s Leading Destination 2021, Indian Ocean’s Leading Beach Destination, Indian Ocean’s Leading Dive Destination 2021, Indian Ocean’s Leading Tourist Board 2021. The destination has also won the famed Indian Ocean’s Leading Destination award 14 times within the last 18 years.

Speaking about the achievement, Chief Executive Officer and Managing Director of Maldives Marketing and Public Relations (MMPRC) Thoyyib Mohamed expressed his sincere gratitude to everyone who voted for Maldives. MD Thoyyib noted that the achievement is possible due to the concerted efforts of the Government of Maldives, the Ministry of Tourism, other authorities, associations, NGOs and all tourism
sector stakeholders. He particularly acknowledged the tireless effort of MMPRC employees in maintaining destination presence, marketing the destination as a safe haven, promoting the tourism products and unique geography and experiences which promoted travelers confidence towards the destination post-COVID.

This is the second time the Maldives won the World’s Leading Destination in a row. The Maldives won the prestigious award last year during one of the most challenging periods for the tourism industry. The award is a testament to the strength, dedication, effort and planning shown by the Maldivian government during the pandemic. During the marketing efforts, emphasis was placed on promoting the unique geographical formation of the Maldivian islands and the key USP ‘one-island-one-respect-concept’. These characteristics make Maldives one of the safest destinations to travel to, thus making it a ‘safe haven’ for all travellers.

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About Maldives

The Maldives is an archipelago of 1,192 coral islands grouped into 26 natural coral atolls in the Indian ocean. Coral islands measure not more than 1.8 meters above sea level. The Maldives are one of the most geographically dispersed as well as the smallest country in Asia.